Discover the best independent fashion online. What do we do? We work with the industry's most exciting new & independent brands to bring you unique pieces you will love. Life is too short to wear the same boring crap!

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Pick of the week! Half Price & Free Delivery. Shop here - SilkFred
Pick of the week! Half Price & Free Delivery. Shop here - SilkFred
Pick of the week! Half Price & Free Delivery. Shop here - SilkFred

Pick of the week! Half Price & Free Delivery. Shop here - SilkFred

SilkFred at London Fashion Week

Look at what we found at the #LFW designer exhibition at Somerset House…we uncovered some absolute treasures that we’ll be bringing online for you very soon. Let us know what you discovery you love the most..

Fashion Week Street Style

London Fashion Week is well underway and we’re loving the people watching opportunities at Somerset House. We’ll be posting our #LFW diary snaps soon but in the meanwhile, enjoy some of our favourite street style photos

SilkFred Founder, Emma Watkinson is featured in in this month’s issue of Marie Claire “Are you ready to join generation start-up”. 
SilkFred Founder, Emma Watkinson is featured in in this month’s issue of Marie Claire “Are you ready to join generation start-up”. 

SilkFred Founder, Emma Watkinson is featured in in this month’s issue of Marie Claire “Are you ready to join generation start-up”. 

SilkFred Talks to Eliza Woodcock, designer of Scarlett Black London

As part of our first ever designer takeover featuring Scarlett Black, we sat down with her to find out more about her journey as an independent designer.


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SilkFred: Let’s begin at the beginning. How did all this start for you?

Eliza Woodcock: After graduating from London College of Fashion in 2007, I immediately got a job working for Jaeger in the Fabric Buying department. It gave me great experience working alongside the designers and learning about different fabrics and trims. I then moved into the garment buying department of Jaeger which I decided was the position I wanted to focus on, as I was really interested in business side of fashion.

Having spent 2 years at Jaeger, I was offered a job to work for Aquascutum where I continued to work as a Buyer for the brand which had been taken over by the owners of Jaeger. After 2 years at Aquascutum, I decided that I wanted to move on and gain more experience and try something different in the fashion industry. I started working for a manufacturing agency called Plain Clothes Portugal who produce womenswear clothing for high street brands such as The White Company, Jigsaw, Hobbs, Jaeger.. etc. It gave me a great insight to the opposite side I had previously been working in and also a lot of garment manufacturing experience. At the same time as working for PCP, I started my own business Scarlett Black London. I developed great relationships with the factories in Portugal who now make all the clothing for Scarlett Black London.

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SF: Do you remember creating your very first piece of Scarlett Black?


EW:  When I started SBL, I designed five LBD’s which were the starting point. I visited one of the factories in Portugal to discuss the developments and to choose high quality fabrics. The factory I chose worked with high end designers and were a great quality factory, so my first samples were almost perfect! 

SF: What’s the style of your customer? / Who wears Scarlett Black?

EW:
The Scarlett Black customer is a woman who appreciates good quality clothing and likes garments that can be dressed to suit different occasions. She likes staple wardrobe pieces that can be worn all year round and can be adapted to each season. The collection is simplistic and clean and can be accessorised in many different ways.
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Ashley James from Made in Chelsea wears the Raven Jacket

SF Tell us about the collection? What’s your favourite piece?

EW: My favourite pieces at the moment are the Dusk dress & the Naire dress. They are made from a gorgeous woven fabric with textured horizontal lines running through the fabric. They are both pieces that can be worn for evening with a great pair of heels or even worn casually on a summers day with flats. The Naire dress is also a great office dress for work, and perfect for after work drinks!
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Naire Dress by Scarlett Black

SF: Do you work full time on Scarlett Black? If not, what’s the day job?

EW: I currently still work part-time for Plain Clothes Portugal, which I do alongside SBL. It is great, as both jobs tie in nicely together.
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SF: What’s the future of Scarlett Black?

EW:  I am in the process of designing new styles and also adding accessories to the collection… watch this space! :)

SF: Why is it so important to support independent designers?

EW: It is extremely important to support independent designers, as I believe the customers want fresh, new & individual looks. It is also great that new designers can create online stores to showcase there collections and make it more accessible to the customer. Although you can’t get as much feedback as having a stand alone store and meeting the customers, we really appreciate any feedback we get, whether it is through social media or emailing us directly.
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TV Presenter Charlotte Jackson and Una from The Saturdays wearing Scarlett Black’s designs.

Check out Scarlett Black’s collection on SilkFred here. Free international shipping during the takeover!

How great does Una from The Saturdays look in one of Scarlett Black’s little black dresses?? Free shipping & returns on all Scarlett Black pieces. Shop here http://bit.ly/1aDcx30
How great does Una from The Saturdays look in one of Scarlett Black’s little black dresses?? Free shipping & returns on all Scarlett Black pieces. Shop here http://bit.ly/1aDcx30

How great does Una from The Saturdays look in one of Scarlett Black’s little black dresses?? Free shipping & returns on all Scarlett Black pieces. Shop here
http://bit.ly/1aDcx30

Welcome to SilkFred’s first ever designer takeover featuring Scarlett Black. We’re going to be getting to know the designer, Eliza Woodcock, former LCF grad and  Jaeger and Aquascutum buyer, over the next week. Stay tuned for an interview, celebrity style and exclusive discounts. What do you think of our SB home page?
http://bit.ly/1aDcx30
Welcome to SilkFred’s first ever designer takeover featuring Scarlett Black. We’re going to be getting to know the designer, Eliza Woodcock, former LCF grad and  Jaeger and Aquascutum buyer, over the next week. Stay tuned for an interview, celebrity style and exclusive discounts. What do you think of our SB home page?
http://bit.ly/1aDcx30

Welcome to SilkFred’s first ever designer takeover featuring Scarlett Black. We’re going to be getting to know the designer, Eliza Woodcock, former LCF grad and  Jaeger and Aquascutum buyer, over the next week. Stay tuned for an interview, celebrity style and exclusive discounts. What do you think of our SB home page?

http://bit.ly/1aDcx30

Are you making any new year’s resolutions this year? 
Are you making any new year’s resolutions this year? 
Are you making any new year’s resolutions this year? 

Are you making any new year’s resolutions this year? 

New in! The Meri leather shoulder bag by SilkFred newcomer, Vaska
New in! The Meri leather shoulder bag by SilkFred newcomer, Vaska

New in! The Meri leather shoulder bag by SilkFred newcomer, Vaska

The easiest way to add some love to your favourite basic tee or sweater.For an extra 10% off, enter “T10” at checkout. 
http://bit.ly/17tYSoc
The easiest way to add some love to your favourite basic tee or sweater.For an extra 10% off, enter “T10” at checkout. 
http://bit.ly/17tYSoc
The easiest way to add some love to your favourite basic tee or sweater.For an extra 10% off, enter “T10” at checkout. 
http://bit.ly/17tYSoc

The easiest way to add some love to your favourite basic tee or sweater.
For an extra 10% off, enter “T10” at checkout. 

http://bit.ly/17tYSoc

SilkFred does some awesome things to power independent fashion brands. One thing we do really well is create beautiful fashion e-commerce stores, powered by our perfect for fashion retail tech. Take a look at these beauties using our tech. If you know a fashion brand who needs to show their website some love, get in touch with us hello@silkfred.com or share this album with them 

Snap shot of the Bloomberg Panel! #silkfred #fashion #london #future
Snap shot of the Bloomberg Panel! #silkfred #fashion #london #future

Snap shot of the Bloomberg Panel! #silkfred #fashion #london #future

Here at Bloomberg hosting the fashion panel event! We have been out on a couple of weeks but we are back and stronger than ever! Look at us, now we have a new slogan.. Powering the future of fashion!! #fashion 
Here at Bloomberg hosting the fashion panel event! We have been out on a couple of weeks but we are back and stronger than ever! Look at us, now we have a new slogan.. Powering the future of fashion!! #fashion 

Here at Bloomberg hosting the fashion panel event! We have been out on a couple of weeks but we are back and stronger than ever! Look at us, now we have a new slogan.. Powering the future of fashion!! #fashion